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PERSONALITY & SOCIAL PSYCHOLOGY
William Brady, New York University
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2016 Heritage Dissertation Award Recipient

Moral Contagion: How Emotion Shapes Diffusion of Moral Ideas in Social Networks

My dissertation explores what factors makes moral and political ideas most likely to spread to others. Specifically, I use a combination of behavioral, psychophysiological and social media methods to investigate 'moral contagion', or the process by which morally-framed emotion expression leads to greater diffusion of ideas in social networks. In the dissertation I also study the psychological processes that underlie moral contagion and its boundary conditions.


This research is supported through the Heritage Fund Initiative, which celebrates personality and social psychology's heritage by honoring some of the great teachers and scientists who have made major contributions to field. Further Donations are always welcome to underwrite Heritage Dissertation Research Awards for future students.